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About Us


What is IDMA? The Iowa Destination Marketing Alliance (IDMA) is devoted to:


  • Enhancing the professionalism, effectiveness, and image of Iowa Destination Marketing Organizations (DMO).

  • Offering educational resources and networking opportunities and to help members succeed.

  • Fostering industry cooperation and advocate for issues related to members.

  • Providing leadership in defining trends and relationships within the Iowa tourism industry.

  • We are a diverse group, joining together to work as one common coalition to benefit the state of Iowa.


Why join?

When your organization joins IDMA, you join Iowa’s destination marketing leaders in being a proactive and united voice for destination marketing organizations.   A voice in planning for the future of tourism within the state of Iowa.  Plus, take part in tremendous idea exchanges, professional development sessions and network opportunities with fellow destination marketing peers.  IDMA also presents the opportunity to access the latest research and trend information.  Examples include destination marketing performance reporting, compensation and benefit studies, visitor spending return on investments per market, etc.